A website design for a luxury hotel in the Caribbean.
A website design for a luxury hotel in the Caribbean.
Case Study • 10 min. read
West Point Hotel
West Point Hotel
West Point Hotel
Case Study • 10 min. read
KEY TAKEAWAYS
Adapting Designs to Client Needs
Creating this luxury hotel website taught me a great deal about adapting my designs to meet client needs. While working with WordPress wasn’t the most exciting, it provided an important opportunity to practice turning conceptual designs into a functional website.
Logo Design and Brand Alignment
Designing the main logo of West Point Hotel was an exciting and rewarding part of the project. I worked to refine it into something geometric and bold—an identity that resonated with the client (my professor) as well. The back-and-forth with the client was invaluable, as it deepened my understanding of how to refine design concepts based on their feedback and stay true to the brand’s essence.
Figma to WordPress: Navigating Design Constraints
Translating the designs from Figma to WordPress presented challenges, particularly when certain design elements didn’t translate as expected. This pushed me to think creatively within technical constraints (or find some "work-arounds"), while being adaptable and finding solutions within the scope of the project.
FINAL DESIGNS
West Point Hotel’s logo embodies elegance, with geometric cuts resembling diamonds with an angelic aura. Initially inspired by a ‘W’ shape from “West Point”, it captures sophistication and celestial charm, making it a distinctive symbol for the luxury hotel.
West Point Hotel
Typography
Display
Header
Sub header
Section title
Body
Regular 20 pt
Cormorant garamond Bold
Headings
Bold 200pt
SemiBold 48pt
SemiBold 36pt
SemiBold 24pt
Body
Open Sans Regular
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Beige
Sand/Warmth/Safe/Luxury: Beige embodies the warmth of Caribbean sands, offering a sense of comfort and luxury.
Cobalt/Turquoise
Water/Serene/Flowing/Luxury: These hues represent the tranquil beauty of Caribbean waters, symbolizing serenity and luxury.
White
Modern/Minimal: White represents modernity and simplicity, enhancing the hotel's sleek architecture and luxurious ambiance.
West Point Hotel
West Point Hotel’s logo embodies elegance, with geometric cuts resembling diamonds with an angelic aura. Initially inspired by a ‘W’ shape from “West Point”, it captures sophistication and celestial charm, making it a distinctive symbol for the luxury hotel.
Typography
Display
Header
Sub header
Section title
Body
Regular 20 pt
Cormorant garamond Bold
Headings
Bold 200pt
SemiBold 48pt
SemiBold 36pt
SemiBold 24pt
Body
Open Sans Regular
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Spa
Treat yourself to a variety of spa services, from relaxing massages to facials. Let our skilled therapists guide you in our luxurious surroundings, offering a journey to rejuvenation like no other. Find your blissful escape at West Point Hotel.
Book Now
Oceanview Suite
3 Adults or 2 Adults and 1 child
1 King bed, 1 sofa bed and 1 crib
Typography
Display
Header
Sub header
Section title
Body
Regular 20 pt
Cormorant garamond Bold
Headings
Bold 200pt
SemiBold 48pt
SemiBold 36pt
SemiBold 24pt
Body
Open Sans Regular
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Spa
Treat yourself to a variety of spa services, from relaxing massages to facials. Let our skilled therapists guide you in our luxurious surroundings, offering a journey to rejuvenation like no other. Find your blissful escape at West Point Hotel.
Book Now
Oceanview Suite
3 Adults or 2 Adults and 1 child
1 King bed, 1 sofa bed and 1 crib
© Angela Lee 2025. All rights reserved.
Beige
Sand/Warmth/Safe/Luxury: Beige embodies the warmth of Caribbean sands, offering a sense of comfort and luxury.
Cobalt/Turquoise
Water/Serene/Flowing/Luxury: These hues represent the tranquil beauty of Caribbean waters, symbolizing serenity and luxury.
White
Modern/Minimal: White represents modernity and simplicity, enhancing the hotel's sleek architecture and luxurious ambiance.
West Point Hotel
Major Findings and Recommendations
For the following major commonalities, we are highlighting what 50% or more of our users responded in agreement.
Major Findings and Recommendations
For the following major commonalities, we are highlighting what 50% or more of our users responded in agreement.
Major Findings and Recommendations
For the following major commonalities, we are highlighting what 50% or more of our users responded in agreement.
Build a solid brand concept and website for a (mock) client.
Build a solid brand concept and website for a (mock) client.
Web Designer, UX Researcher, Logo Designer
Web Designer, UX Researcher, Logo Designer
5
Jan - May 2024
Figma, Illustrator, WordPress
THEME
MY ROLES
TEAM
TEAM
TIMELINE
TOOLS
LINKS
LINKS
STYLEGUIDE
Our choice of designs draw from the coastal palette of warm sand, clear blue waters, and the overall laid-back yet refined atmosphere and environment of West Point.
STYLEGUIDE
Our choice of designs draw from the coastal palette of warm sand, clear blue waters, and the overall laid-back yet refined atmosphere and environment of West Point.
STYLEGUIDE
Our choice of designs draw from the coastal palette of warm sand, clear blue waters, and the overall laid-back yet refined atmosphere and environment of West Point.
West Point Hotel’s logo embodies elegance, with geometric cuts resembling diamonds with an angelic aura. Initially inspired by a ‘W’ shape from “West Point”, it captures sophistication and celestial charm, making it a distinctive symbol for the luxury hotel.
BACKGROUND
Luxury hospitality in the Caribbean is renowned for its elegance, scenic beauty, and exclusivity. This project focuses on designing a website for a fictional luxury hotel, situated on a pristine beach with world-class amenities and personalized service.
The hotel aims to provide guests with a memorable, high-end experience, offering everything from beachside business retreats to serving as the perfect destination wedding spot.
BACKGROUND
Luxury hospitality in the Caribbean is renowned for its elegance, scenic beauty, and exclusivity. This project focuses on designing a website for a fictional luxury hotel, situated on a pristine beach with world-class amenities and personalized service.
The hotel aims to provide guests with a memorable, high-end experience, offering everything from beachside business retreats to serving as the perfect destination wedding spot.
BACKGROUND
Luxury hospitality in the Caribbean is renowned for its elegance, scenic beauty, and exclusivity. This project focuses on designing a website for a fictional luxury hotel, situated on a pristine beach with world-class amenities and personalized service.
The hotel aims to provide guests with a memorable, high-end experience, offering everything from beachside business retreats to serving as the perfect destination wedding spot.
PERSONAS
PERSONAS
PERSONAS
USER STORY MAP
USER STORY MAP
USER STORY MAP
Booking Process
Many respondents emphasized the importance of an easy and straightforward booking process. 75% of the respondents thought that the ease of the booking process is one of the primary factors that influence their decision when booking a stay. They mentioned frustrations with having to provide excessive information, inaccurate room availability status, and hidden fees during the booking process.
Website Experience
The majority of respondents valued detailed information, high-quality media such as photos and videos, and intuitive navigation of a hotel website. All respondents agreed that room descriptions and room photos are crucial to find on a high-end hotel website. Another important section is the customer review and ratings.
Personalized Experiences
Most respondents appreciated hotel websites offering personalized services. On a scale from 1 to 5, all of the respondents rated 3, 4 or 5 regarding how much they value high-end hotel websites offering personalized recommendations based on their preferences.
62.5% of participants expressed positive attitudes regarding pre-planned trip itineraries, with no participants responding negatively.
Additional Services and Amenities
Respondents valued additional services and amenities such as spas, transportation options, and dining experiences. Most of the respondents appreciated priority booking for various services and personalized concierge services during their stay.
Booking Process
Many respondents emphasized the importance of an easy and straightforward booking process. 75% of the respondents thought that the ease of the booking process is one of the primary factors that influence their decision when booking a stay. They mentioned frustrations with having to provide excessive information, inaccurate room availability status, and hidden fees during the booking process.
Website Experience
The majority of respondents valued detailed information, high-quality media such as photos and videos, and intuitive navigation of a hotel website. All respondents agreed that room descriptions and room photos are crucial to find on a high-end hotel website. Another important section is the customer review and ratings.
Personalized Experiences
Most respondents appreciated hotel websites offering personalized services. On a scale from 1 to 5, all of the respondents rated 3, 4 or 5 regarding how much they value high-end hotel websites offering personalized recommendations based on their preferences.
62.5% of participants expressed positive attitudes regarding pre-planned trip itineraries, with no participants responding negatively.
Additional Services and Amenities
Respondents valued additional services and amenities such as spas, transportation options, and dining experiences. Most of the respondents appreciated priority booking for various services and personalized concierge services during their stay.
Booking Process
Many respondents emphasized the importance of an easy and straightforward booking process. 75% of the respondents thought that the ease of the booking process is one of the primary factors that influence their decision when booking a stay. They mentioned frustrations with having to provide excessive information, inaccurate room availability status, and hidden fees during the booking process.
Website Experience
The majority of respondents valued detailed information, high-quality media such as photos and videos, and intuitive navigation of a hotel website. All respondents agreed that room descriptions and room photos are crucial to find on a high-end hotel website. Another important section is the customer review and ratings.
Personalized Experiences
Most respondents appreciated hotel websites offering personalized services. On a scale from 1 to 5, all of the respondents rated 3, 4 or 5 regarding how much they value high-end hotel websites offering personalized recommendations based on their preferences.
62.5% of participants expressed positive attitudes regarding pre-planned trip itineraries, with no participants responding negatively.
Additional Services and Amenities
Respondents valued additional services and amenities such as spas, transportation options, and dining experiences. Most of the respondents appreciated priority booking for various services and personalized concierge services during their stay.
USER RESEARCH
To understand the needs and expectations of our target audience (general guests, couples, business owners), we gathered information on key elements they seek in a luxury hotel website.
(8 participants took part in this survey.)
USER RESEARCH
To understand the needs and expectations of our target audience (general guests, couples, business owners), we gathered information on key elements they seek in a luxury hotel website.
(8 participants took part in this survey.)
USER RESEARCH
To understand the needs and expectations of our target audience (general guests, couples, business owners), we gathered information on key elements they seek in a luxury hotel website.
(8 participants took part in this survey.)
References:
West Point Hotel User Research Survey (Responses). March 2024.
West Point Hotel User Survey or Interview Findings. March 2024.
Secondary Research:
https://www.diva-portal.org/smash/get/diva2:1080355/FULLTEXT01.pdf
https://www.forbes.com/sites/forbesagencycouncil/2023/04/21/the-customer-experience-lessons-from-luxury-hotels/?sh=1cf622a817c3
https://www.tripadvisor.com/Hotel_Review-g154942-d185473-Reviews-Wickaninnish_Inn-Tofino_Clayoquot_Sound_Alberni_Clayoquot_Regional_District_Vancouver_I.html
https://www.planretreat.com/reports/2022
Photos: Adobe Stock.
References:
West Point Hotel User Research Survey (Responses). March 2024.
West Point Hotel User Survey or Interview Findings. March 2024.
Secondary Research:
https://www.diva-portal.org/smash/get/diva2:1080355/FULLTEXT01.pdf
https://www.forbes.com/sites/forbesagencycouncil/2023/04/21/the-customer-experience-lessons-from-luxury-hotels/?sh=1cf622a817c3
https://www.tripadvisor.com/Hotel_Review-g154942-d185473-Reviews-Wickaninnish_Inn-Tofino_Clayoquot_Sound_Alberni_Clayoquot_Regional_District_Vancouver_I.html
https://www.planretreat.com/reports/2022
Photos: Adobe Stock.
FINAL DESIGNS
FINAL DESIGNS
KEY TAKEAWAYS
Adapting Designs to Client Needs
Creating this luxury hotel website taught me a great deal about adapting my designs to meet client needs. While working with WordPress wasn’t the most exciting, it provided an important opportunity to practice turning conceptual designs into a functional website.
Logo Design and Brand Alignment
Designing the main logo of West Point Hotel was an exciting and rewarding part of the project. I worked to refine it into something geometric and bold—an identity that resonated with the client (my professor) as well. The back-and-forth with the client was invaluable, as it deepened my understanding of how to refine design concepts based on their feedback and stay true to the brand’s essence.
Figma to WordPress: Navigating Design Constraints
Translating the designs from Figma to WordPress presented challenges, particularly when certain design elements didn’t translate as expected. This pushed me to think creatively within technical constraints (or find some "work-arounds"), while being adaptable and finding solutions within the scope of the project.
KEY TAKEAWAYS
Adapting Designs to Client Needs
Creating this luxury hotel website taught me a great deal about adapting my designs to meet client needs. While working with WordPress wasn’t the most exciting, it provided an important opportunity to practice turning conceptual designs into a functional website.
Logo Design and Brand Alignment
Designing the main logo of West Point Hotel was an exciting and rewarding part of the project. I worked to refine it into something geometric and bold—an identity that resonated with the client (my professor) as well. The back-and-forth with the client was invaluable, as it deepened my understanding of how to refine design concepts based on their feedback and stay true to the brand’s essence.
Figma to WordPress: Navigating Design Constraints
Translating the designs from Figma to WordPress presented challenges, particularly when certain design elements didn’t translate as expected. This pushed me to think creatively within technical constraints (or find some "work-arounds"), while being adaptable and finding solutions within the scope of the project.
Next Project: Zanté →
Next Project: Zanté →
Next Project: Zanté →
Next Project: Zanté →